Toxic Assets

Other than a macabre sense of gallows humor, what would possibly cause the taxpayers of the United States to be eager about owning something so named? A better title might lead to a higher level of excitement about ownership.

For example, is there any doubt that more headcheese would be consumed were it instead called Cranialetti?

Its all about marketing.

(Editor’s Note: Mention of the word “headcheese” has been deemed by management to create a hostile workplace environment. Yet another letter of reprimand has been placed in the capacious HR folder of the chief correspondent.)

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